The 30-Day Vegan Challenge

by Colleen Patrick-Goudreau



Whether you want to improve your overall health, shed a few pounds, demonstrate your compassion for animals, or help the environment, expert Colleen Patrick-Goudreau gives you the tools and resources you need to make the vegan transition. Addressing your every question and challenge, Colleen holds your hand, helping you to break free from old habits and to experience lasting benefits – both tangible and intangible.

The 30-Day Vegan Challenge in Summary

In this one-stop, comprehensive guide, Colleen:

✓ debunks common nutrition myths and explains the best sources of such nutrients as calcium, protein, iron, and omega-3 fatty acids

✓ helps you become a savvy shopper, eat healthfully affordably, restock your kitchen, read labels, and prepare nutrient-rich meals without feeling overwhelmed

✓ offers practical strategies for eating out, traveling, hosting holiday gatherings, and attending social events

✓ provides delicious, nutrient-rich, easy plant-based recipes

✓ empowers you to experience the tangible and intangible benefits of living a healthy, compassionate life, including achieving healthful numbers for cholesterol, blood pressure, weight, & more.


Guiding and inspiring you one day at a time!

Daily Messages

Each day during the 30 days, you receive a Daily Message full of motivation, inspiration and information that will empower you as you go through this transition. A bevy of resources are included throughout the 30 days, all of which may be printed or conveniently accessed online.

Recipes + Menu Ideas

In addition to Colleen's 500 recipes in her existing cookbooks, participants in the Challenge receive brand-new recipes. Daily menu ideas and meal suggestions are included in every Daily Message to help guide you and demystify "vegan" food.

Engaging Videos

Through informative and engaging videos, Colleen helps you restock your kitchen, eat healthfully affordably, become a savvy shopper, read labels, prepare nutrient-rich meals without feeling overwhelmed, and so much more! 

Informative Podcast

You are what you eat. It’s an old adage that simply cannot be denied. By eating powerhouse food, you can prevent disease, cleanse your body, and heal conditions. Bring these super foods to your table with delicious easy to follow recipes that the whole family will love. 

Don't do nothing because you can't do everything. 

Do something. Anything.

Stories of Transformation


"This is amazing! I have completed the 30-day challenge after being vegetarian for 16 years and was amazed to feel the transformation in my body! Thanks so much for being the support I needed to finally make the change I had longed for but never had the courage to make - until now."

"Thank you for the this well-planned 30-Day Vegan Challenge...worth every penny! You are so thorough in delivering useful information each day. I look forward to reading and listening to each daily email. Had no idea becoming vegan would be so easy — with your help, it was!!"

"Your 30-Day Vegan Challenge course was exactly what I needed to help reinforce my new beliefs and to help me stick with it. The course covered everything I needed to know and the daily emails kept me on track and actually made the transition feel easy."

About Colleen Patrick-Goudreau

A recognized expert and thought leader on the culinary, social, ethical, and practical aspects of living compassionately and healthfully, Colleen Patrick-Goudreau is a speaker, podcaster, cultural commentator, and an award-winning author of seven books, including the bestselling The Joy of Vegan Baking, The Vegan Table, Color Me Vegan, Vegan’s Daily Companion, On Being Vegan, and The 30-Day Vegan Challenge, and The Joyful Vegan: How to Stay Vegan in a World That Wants You to Eat Meat, Dairy, and Eggs

DISCLAIMER: The information in The 30-Day Vegan Challenge™ online program (written, audio, and video) is true and complete to the best of our knowledge. The 30-Day Vegan Challenge™ is intended only as an informative guide for those wishing to know more about veganism (living healthfully and compassionately). The material is provided for informational and educational purposes only and is not to be used for medical advice, diagnosis or treatment. In no way is this program intended to replace, counterman, or conflict with the advice given to you by your own physician or any medical practitioner. The ultimate decision concerning care should be made between you and your doctor. Information in this program is general and is offered with no guarantees on the part of Colleen Patrick-Goudreau or Compassionate Cooks, LLC. Colleen Patrick-Goudreau, Compassionate Cooks, LLC, and any other parties involved in the creation of The 30-Day Vegan Challenge™ disclaim all liability in connection with the use of this program. For medical services or medical emergencies, please call your personal physician or 911 immediately.

Program Details

Here's what you can expect once you sign up for The 30-Day Vegan Challenge! As noted above, this information will be conveyed to you by way of videos, audio podcasts, recipes, and printable resources.

  • Upon Sign-up – Welcome Message from Colleen
  • Day 1 – Taking “Vegan” Out of the Box 
  • Day 2 – Stocking a Healthful Vegan Kitchen
  • Day 3 – Reading Labels
  • Day 4 – Getting to Know the Grocery Store
  • Day 5 – Eating Healthfully Affordably
  •  Day 6 – Trying New Foods
  • Day 7 – Making the Time to Cook
  • Day 8 – Starting the Day off Right: A Bevy of Breakfast Ideas
  • Day 9 – Eating Out and Speaking Up
  • Day 10 – Packing Lunches
  • Day 11 – Rethinking Meat Cravings: Fat and Salt Taste Good
  • Day 12 – Discovering there IS Life After Cheese 
  • Day 13 – Cutting out the Middle Cow & Getting Calcium Directly from the Source
  • Day 14 – Plant-Based Milks
  • Day 15 – Putting to Rest the Great Protein Myth
  • Day 16 – Better Baking without Eggs
  • Day 17 – Strong Like Popeye – Increasing Your Iron Absorption
  • Day 18 – B12 - A Bacteria-Based (Not Meat-Based) Vitamin
  • Day 19 – Finding Abundant Options while Traveling
  • Day 20 – Skipping the Middle Fish: Getting Omega 3s from the Source
  • Day 21 – Keeping Things Moving with Fiber
  • Day 22 – Demystifying Tofu: It’s Just a Bean
  • Day 23 – Special Considerations for Particular Groups 
  • Day 24 – Eating by Color
  • Day 25 – Eating Confidently and Joyfully in Social Situations
  • Day 26 – Finding Harmony in a Mixed Household
  • Day 27 – Compassionate Fashion: It’s Cool to Be Kind
  • Day 28 – Understanding Weight Loss – Part One – Calorie Reduction
  • Day 29 – Understanding Weight Loss - Part Two – Calorie Expenditure
  • Day 30 – Keeping it in Perspective: Intention Not Perfection - Wrap Up and Reflection

Get started today and experience the joys and benefits for yourself!


Frequently Asked Questions

 Can I start the 30-Day Vegan Challenge® anytime?

Absolutely! It's open to anyone, anywhere, at anytime!


✓ What can I expect once I sign up?

As soon as you sign up, you immediately receive the Welcome Email to get you started. The following day you receive the email for Day 1 and a subsequent email each day for 30 days (+ a wrap-up email). Each day features a different topic offered in a variety of mediums: as written resources and recipes to print, audio messages, and videos. For the most fulfilling and comprehensive experience with more resources and recipes, I recommend buying the book The 30-Day Vegan Challenge and preparing yourself before you begin with the “Get Ready” and “Get Set” sections of the book.


✓ I want to avoid/am allergic to nuts, oil, soy, wheat, gluten, [fill-in-the-blank]. Will this Challenge accommodate my specific dietary needs?

I do not advocate any one type of diet (gluten-free, soy-free, raw, fat-free, oil-free, nut-free, etc.) over another, but I'm always conscious of people who fall into these categories. Each of my recipes indicates whether they are wheat-free, gluten-free, soy-free, oil-free, tree-nut-free, and/or peanut-free.


✓ I’m vegan already. Will I get anything out of The 30-Day Vegan Challenge®?

Absolutely! The vast amount of information provided in this program is perfect for vegans who want to arm themselves with the knowledge they need to answer questions, debunk myths, and guide others. In addition, my nutrient-dense recipes and tips for eating as healthfully as possible are helpful for everyone, whether they’re vegan or not, brand-new vegan, or long-time vegan!


✓ I already own or am interested in purchasing the book, 
The 30-Day Vegan Challenge. Is the content of the online program different from the book?

While the email program will expertly guide you through the 30 days, the book is even more comprehensive with more resources and recipes. Although a few days are switched around, The 30-Day Vegan Challenge book and online program complement each other perfectly.


✓ Is the information in The 30-Day Vegan Challenge® relevant to people who live outside of the United States?

Yes! Although some specific foods and brands mentioned throughout the program may be different depending on where you live, all of the general principles can be applied to anyone, anywhere. (In addition, in The 30-Day Vegan Challenge book, all of the recipe ingredients are given in metric as well as in imperial.)


 I’ve been receiving each day’s email, then today none came. What gives? 

To prevent the emails from going to your spam folder, add the email address [email protected] to your list of safe senders. In most email clients, adding our address to your address book/safe senders list will do the trick.

Buy the Companion Book

In addition to The 30-Day Vegan Challenge® online program, Colleen also has a gorgeous book, The 30-Day Vegan Challenge: The Ultimate Guide to Eating Healthfully and Living Compassionately to guide you on your journey. Packed with over 100 recipes, menu suggestions, and meal ideas, it's the perfect companion to the videos and multimedia content you get in the online program.